Marketing and Advertising DQ 1-1 Lesson 1: Marketing, A Macro Perspective Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as […]
Managerial Ethics in the Workplace According to Zwilling (2013), Many people seem to have the sense that ethics are spiraling downward in business, yet most business professionals and entrepreneurs I know don’t believe they can make a difference. They don’t realize that if they don’t take an active role in the solution, they really become part of the problem. (para. 1) Review the five solutions to ethical problems described by Zwilling. Select one solution and describe how you would apply it from a managerial perspective (perhaps at your current workplace).
21st Century Corporate Social Responsibility Read Chapter 2 of the textbook as well as the Snider, Hill, and Martin (2003) article on corporate social responsibility in the 21st century. Conduct research on the Internet and select a company for which you will summarize the corporate social responsibility of the organization. In your summary, incorporate the following key words and phrases: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective. Include definitions in your own words for these key words and phrases.
Interpersonal Communication INTERPERSONAL COMMUNICATION PROJECT INSTRUCTIONS The material for your final project will be built throughout the course. The purpose of the Interpersonal Communication Project is twofold: (1) to develop an interpersonal communication design that will demonstrate an appreciation for maintaining an accurate awareness of needs and resources while seeking to develop healthy, healing, and holy relationships and, (2) to demonstrate your ability to compose and deliver an oral message with clear and purposeful content that is effectively organized. You will be responsible for recording (via video) yourself giving a lecture presenting a corresponding PowerPoint presentation. The video lecture will […]
Communication in Organizations Imagine that you are proposing a new communication structure for an organization. Write a formal proposal in which you discuss at least five concepts that you feel are most important for successful communication within an organizational setting. Explain why these concepts are necessary for successful communication and how best to implement them within an organization. Writing the Final Paper The Final Paper: Must be eight double-spaced pages in length, and formatted according to APA style. Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. […]
Communication Competence Analysis Part I: Communication Competence Analysis Review the Communication Competence summary on pages 22–23. Complete the checklist and write a response in three parts that addresses the following using clear headings: 1. Communication is the act, by one or more persons, of sending and receiving messages that are distorted by noise, occur within a context, have some effect (and some ethical dimension), and provide some opportunity for feedback. 2. Communication is transactional. It is a process of interrelated parts in which a change in one element produces changes in other elements. Communication Models and Concepts 3. The essentials […]
newspaper analysis critical thinking Newspaper Analysis This Assignment requires you to analyze a newspaper article. You may want to use a national newspaper, such as the Washington Post, or opt for a local newspaper in this Assignment. You will use ideas drawn from the readings to find examples of arguments in written sources. You may select a story (news writing or opinion/editorial) on a topic that matters to you. The project will be at least 3 pages, double-spaced. Be sure to use proper APA citation of your source both internally and in full reference at the end of the paper. […]
Change in Communication Methods PROJECT OVERVIEW This project assignments consists of two parts. Part 1 – Due in Week 1 Think of someone you know and like and for whom you can obtain their home address. This person can be a relative, friend, co-worker but not someone in this class. The goal of this project is not simply to write a letter; it’s to write a letter to someone that you would normally communicate using other communication methods (e.g., text, phone, email.) You are looking for any differences in their reaction and to comment about that experience. Using paper and […]
Integrated Marketing Communications and Digital Media Each student is requested to select a product, service or brand of your choice, and develop an Integrated Marketing Communications (IMC) plan for the management of the company. Each student must submit a 1,500 individual Executive Summary of their IMC plan for the product/service/brand they have chosen. As this is a very small word count per submission, the key skill for students will be to distil and synthesise the key information for management into a clear and concise report, the Executive Summary should contain the key sections of the IMC plan outlined below. Students […]
Communicating with Technology Describe in detail at least three instances during the course of an average week that you are required to organize, calculate, and interpret numeric data. If your average week does not generally include organizing numerical data, you may need to be creative with this part of the discussion! For each of the instances you describe, explain how the use of different technology tools might make these tasks easier and more accurate. Provide multiple examples of technology tools including: portable devices (cell phones, pocket calculators, tablets), desktop computers, computer networks Discuss any ethical, legal, and security implications of […]