January 11, 2019

Integrated Marketing Concepts

Integrated Marketing Concepts Write a 1,250-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image. Discuss Google and Amazon which are the two companies that have successfully integrated some or most of these components into their IMC Plan: implementation of a digital marketing strategy, a successful advertising campaign, or a viral marketing plan with brand ambassadors. Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)? What is the […]
January 11, 2019

Internal and External Communications

Internal and External Communications Social media (e.g., LinkedIn, Facebook, Twitter, Pinterest) is changing corporate communication strategies. Discuss how social media has changed the way corporations communicate with their stakeholders and the impact this has had on corporate communications strategy. Explain how a company could use social media for both internal and external communications. The communications would need to inform and thereby facilitate informed decision-making by its readers, clarify, that is, explain the corporation’s role rather than just put a gloss on the situation, and illustrate that the corporation is able to explain its goals to the target audience; in other […]
January 11, 2019

The purpose and process of advertising

The purpose and process of advertising Write a 2500 word essay entitled: An Apologetic for Advertising from a Biblical Worldview. In the essay present to your reader what you see as the purpose and process of advertising. Explain to the reader how a Biblical Worldview guides the Christian business owner or the Chief Advertising Officer in both (a) what to do, and (b) how to do it. In other words, demonstrate how this worldview influences his or her decisions and decision making process. As appropriate, provide specific examples of the types of decisions and situations that this worldview will influence. […]
January 11, 2019

E-commerce Business Plan

E-commerce Business Plan For this project, you will write a 2000 word e-commerce plan for a B2B company in the United States. The report should cover the following areas: Description of your e-commerce idea Background information on products/services to be offered Business Model: Describe the business model you have selected for your company. Value proposition Analyses of the e-commerce’s overall industry, target market(s), and competition Marketing, operational (including technological, supply chain management, and IT/IS usage), financial (at least three-year forecast), and managerial plans Identification of critical risks and issues (online security, payment systems, ethical, social, and political) and proposed ways […]
January 11, 2019

sale and marketing

sale and marketing Task 9 Marketing Review Review and Putting it All Together. This is the final class for this course. It is now time to review what you have learned. You will also put your teams marketing plan together and present the plan to the other marketing teams. In each area below go back through the tutorials, Tasks, and Lessons to review. Review marketing segmentation and targeting. Review marketing techniques and Advertising Review use of technology and social marketing. Review global marketing Review ethics, and social and environmentally responsible marketing. Go to the Marketing Quiz. There are three levels, […]
January 11, 2019

Brand Audit Presentation

Brand Audit Presentation Refer back to the brand chosen for the Week 1 assignment. (STARBUCKS) Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8. Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit. Include the following: Background Brand Inventory Brand Exploratory Strategic Recommendations Tactical Recommendations Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit your assignment
January 11, 2019

Pharma Talent: Paying Sales Force Bonuses within a Fixed Budget

Pharma Talent: Paying Sales Force Bonuses within a Fixed Budget Read and analyze the case, “Pharma Talent: Paying Sales Force Bonuses within a Fixed Budget.” Submit your answers to the following questions (maximum total length: 2 pages single-spaced): What is your assessment of the first three incentive plans? What are the ideal behaviours that will set the stage for PT and Natural Health to both be successful?
January 11, 2019

Discuss the Haley Davidson

Discuss the Haley Davidson Integrate, as a data bank, the building-block elements of the previous weeks’ sections, including any corrections and suggestions from the instructor’s weekly feedback, into a single comprehensive well-written plan. The Final Marketing Plan should be a minimum of 5,000 words and include the following: • Incorporate Understanding Target Markets (Week 2) • Incorporate Promotion and the Product Life Cycle (Week 3) • Incorporate Price and Channel Strategy (Week 4) • Incorporate Marketing Communication and Brand Strategy (Week 5) • Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) Must use “Sample Marketing Plan: Pegasus Sports […]
January 11, 2019

Harley Davidson Inc

Harley Davidson Inc The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it may not address. Assignment Steps […]
January 11, 2019

Market Segmentation and Buyer Behavior Presentation

Market Segmentation and Buyer Behavior Presentation Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups. (speaker notes should not duplicate what is written in the slides. The speaker notes should be written in the format of the paper with in-text citations) and on the reference page of the slides. Describe the consumer trends that are influencing purchasing patterns, and provide an overview of the different consumer groups (market segments). Choose two of the companies from the list below. Sara […]
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