sale and marketing Activity 1: Team Discussion on Branding Teams each will investigate the five key brand elements in depth. These elements will be used for the next activity in designing a brand for the team’s chosen company. Use the Internet, books, library resources, and personal interviews for more information. Make a team graphic that you can refer to as you later design your own brand. Five Key Brand Elements: Brand Position Brand Promise Brand Personality Brand Story Brand Associations Activity 2: Design Your Brand Teams work to design a brand campaign for their company. Use the key brand elements […]
Voice of Customer Research starts with opportunity identification and continues throughout the process. The Fuzzy Front End (a.k.a. Discovery) focuses on Voice of Customer (VOC) research and information. VOC research often uses both primary and secondary research. List and define one type of primary VOC research and one type of secondary VOC research used during the early stages of innovation. Then, provide an example of VOC research that you have participated in, read about, or seen. Be sure to respond to at least two of your colleagues. In your example, describe the research method used in terms of primary or […]
Marketing research TOPIC 1: Share with the class the major findings from your final research project (Marketing Research Planning, Implementation and Analysis that you completed for me) What did you learn that was most interesting and/or surprising? What would you do differently if you had to do the project over? TOPIC 2: Describe one feature of Marketing Research that you believe will help you in the future; explain why.
techniques of sales you read about the skills needed by salespeople in the three phases of a sale: pre-interaction, interaction and post-interaction. There are businesses in the marketplace today that want to help sales managers guide their salespeople in these areas. For your assignment, review these slides from Julie Thomas, CEO of ValueSelling Associates, one of these aforementioned firms. Per the grading rubric, the following write-up is required: Discuss “value creation” Discuss “questions to uncover business issues” Discuss “get prospect to momentarily experience” what? Discuss any 3 or more additional terms from the slide presentation
Situation Analysis Conduct a SWOT Analysis for the JWU College of Online Education. Use Porter’s Five Forces Model or the Boston Consulting Group Matrix to analyze the online education industry and our place within
individual experience This should capture their individual experience of working on the simulation. Topics may include; If you were a real-life marketing manager what would you have done differently? How do brands reach out to you personally and influence your purchasing habits? Think about the importance of social media in digital marketing and how that impacts you as a buyer?
personal reflection This should capture their individual experience of working on the simulation. Topics may include; If you were a real-life marketing manager what would you have done differently? How do brands reach out to you personally and influence your purchasing habits? Think about the importance of social media in digital marketing and how that impacts you as a buyer?
Product Life Cycle Analysis Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a 700- to 1,050-word marketing strategy based on this position in the life-cycle: Identify appropriate marketing tools Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle Cite all sources according to APA formatting guidelines.
Integrated Marketing Concepts Write a 1,250-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image. Discuss Google and Amazon which are the two companies that have successfully integrated some or most of these components into their IMC Plan: implementation of a digital marketing strategy, a successful advertising campaign, or a viral marketing plan with brand ambassadors. Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)? What is the […]
Internal and External Communications Social media (e.g., LinkedIn, Facebook, Twitter, Pinterest) is changing corporate communication strategies. Discuss how social media has changed the way corporations communicate with their stakeholders and the impact this has had on corporate communications strategy. Explain how a company could use social media for both internal and external communications. The communications would need to inform and thereby facilitate informed decision-making by its readers, clarify, that is, explain the corporation’s role rather than just put a gloss on the situation, and illustrate that the corporation is able to explain its goals to the target audience; in other […]