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May 23, 2019

Global Marketing Report Plan

Unit 2: Marketing Plan Report 1 Overview At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to one of the following topics: marketing ethics global marketing social media as a marketing tool Your research can consist of article reviews, internet research, etc. You must not violate Park University’s guidelines with respect to plagiarism. Submission Format Your paper must follow APA format. Include a title page and a reference page. Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1. Your file should be in […]
May 23, 2019

Adventure Travel Planning Business

Purpose of Assignment The purpose of this assignment is to provide you with hands-on experience analyzing the market for your specific business and conducting a thorough analysis. Congratulations! You have been invited to the famous TV show, Shark Tank. Prepare a presentation in a format of your choice for your financial investors on Shark Tank. Prepare for a “rapid fire” format of questions from your investors on your market analysis presentation or paper. Assignment Steps Watch an episode Shark Tank of your choice. After watching an episode, complete a market analysis on your business. Include the following elements (Keep in […]
May 23, 2019

Milestone Three Windshield Wiper Summary

Using the idea that you have chosen, write a short paper covering the following: How and when will you evaluate the success of the new product or service and its branding? Be sure to suggest processes that occur at regular intervals and extend across the business, explaining how results will impact decisions on whether to continue or to initiate exit strategies. What regular, business-wide feedback loops and processes will you implement to support the new idea, keep it on track, and make mid-course corrections as needed? For example, will you adjust business functions and/or facilitate regular communication across departments? How […]
May 23, 2019

Troy University Marketing Brand Extension

Please answer the following questions completely and thoroughly. Each question is worth 25 points possible. Refer to grading rubric below (answers copied from another source will result in a zero). What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why? Go to the supermarket and take a look at the brand extensions that exist for Coke. Do you think this makes sense or not? When is brand extension a good […]
May 23, 2019

Coca Cola Brand Assessment And Market Analysis

What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why? Go to the supermarket and take a look at the brand extensions that exist for Coke. Do you think this makes sense or not? When is brand extension a good strategy? When is it a poor one? Consider Starbucks coffee. Consumers sometimes bond very closely with their preferred brands. What type of brand equity do you believe they have established […]
May 23, 2019

Creative Brief for Mearida Blue Hotel

Question Description DEVELOP A CREATIVE BRIEF A creative brief is a structured document whose purpose is to communicate quickly and concisely to anyone who might be involved in the creation of promotional materials for a product. The key to making the project a success starts with having a thorough and well-thought-out creative brief. It explains the ins and outs of a project for the creative team, agency, or designer who will be working on it. It is like a blueprint for your project that not only helps the creative team but also will help you as you shape the overall […]
May 23, 2019

Unsurpassed Child Care Program Website

Many parents begin their child’s program search via the Internet. Therefore, your program’s website plays a very important role in communicating a first impression to families. Many prospective parents use the Internet to help them identify possible early childhood programs in their geographic area and then choose which programs they would like to visit or learn more about, based on the information they find online. This is your opportunity to market your program. An attractive and well-designed website should be easy to read. Visitors to the site should be able to find the information they need quickly, with just a […]
May 23, 2019

Asian shares retreat Article Summary

Current events play an important role in this course. Therefore, you are encouraged to regularly read articles related to international marketing in newspapers and (business) magazines, such as The Wall Street Joual, The Globe and Mail, The Economist, Business Week, Canadian Business, Fortune, Forbes, and even in publications like Time and Maclean’s. To structure this effort during the semester, you are required to complete a portfolio of executive summary briefs of newspaper/magazine articles. This activity involves reading one article per week (from Feb 22nd to Mar 22nd – 4 weeks, not including Winter Break week) that is relevant to one […]
May 23, 2019

Saint International Marketing Articles Executive summary

Current events play an important role in this course. Therefore, you are encouraged to regularly read articles related to international marketing in newspapers and (business) magazines, such as The Wall Street Journal, The Globe and Mail, The Economist, Business Week, Canadian Business, Fortune, Forbes, and even in publications like Time and Maclean’s. To structure this effort during the semester, you are required to complete a portfolio of executive summary briefs of newspaper/magazine articles. This activity involves reading one article per week (from Jan 22nd to Feb 22nd – 4 weeks, not including Winter Break week) that is relevant to one […]
May 23, 2019

Website Analytics Global Attribution

Please read the case study Global Attribution as well as chapter 3 (both files on the attachment). Then, answer the following questions: 1. Which of the ten media channels do you think was least reliably measured? Do you think the measurement of ad exposure in this channel was biased (systematically higher or lower than the real number) or just highly variant (sometime higher and sometimes lower than the real number)? 2. Think up another situation in which you would expect to find endogeneity. 3. In general, do you think online media is better for inducing purchase incidence or purchase amount? […]
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