Question Description In the past few years, several products made in China (including toothpaste and toys) have been recalled because they are dangerous or even fatal to use. In one survey, about 30 percent of American respondents indicated that they have stopped purchasing some Chinese goods as a result of the recalls. Essentially these consumers use country of origin as a heuristic to avoid Chinese products. If the Chinese government hired you as a consultant to help it repair some of the damage to the reputation of products made there, what actions would you recommend?
Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, the company will quickly go out of business. Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service. Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process […]
Project Two: 10% ARTICLE REVIEW AND PRESENTATION Prepare a 2-3 page written review of an industry publication or journal article dealing with some aspect of special event management and current trends. (5%) Create a PowerPoint presentation to accompany the report that you will present to the class (5 minute minimum – 10 minute maximum) about the trend (5%)
I have provided a sample wiki about palm oil. Based on this structure and write a similary wiki about “coal mining”. Notice that you ONLY need to do the Second Part, which is the Current Challenges part(There are 4 parts in total in the example, please take a look at it). Use the resources I provided and use APA format both for in-text and final references. If the resources are not enough for you, you can search more on your needs. And please and hyperlinks into the wiki. Thank you.
A New Marketing Opportunity The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. Read the following two articles: Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article. Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. Click here to read the article. NOTE: You will draft two separate marketing proposals for the organization. Each proposal should be based on a […]
Take a trip back to the last time you went shopping. Think about all of the aspects of your shopping trip including time of day, week and month. Think about where you went shopping and why you were out shopping on this particular trip. Briefly describe your shopping trip and then reflect on how temporal situational influences play a role in your shopping experience and with your behavior as a consumer. Your work should be at least 500 words and draw from your own personal thoughts and ideas. This journal entry should be written in first person and use concepts […]
The following link takes you to a global e-commerce website of “Amore Pacific.” The company is a Korea-based cosmetic retailer, which recently started to expand its global presence both online and offline: http://global.amorepacificmall.com/en/main.do The global version of the website was launched very recently in late 2017, and it may still have room for improvement. Explore the website and provide your critical assessment on the following design factors: 1) Website design – Are they aesthetically pleasing? 2) Contents – Are they adequate? Are they attracting consumers? 3) Ease of shopping – Easy process of browsing and purchasing? 4) Wordings – Awkward […]
Five (5) secondary sources, Two (2) sources need to be from Scholarly Journals/Peer Reviewed Articles. For a each article, include a quick overview (3-5 sentences) of each article and why/how it will be utilized in relation to the Marketing Research Question/Statement. Additionally, please cite each article in MLA Format.
Assignment Details Assignment: Product and Place (Distribution) The following Course Outcomes are assessed in this Assignment: AB219-4: Apply product and place Marketing Mix elements to a product or service. GEL-6.02: Incorporate outside research into an original work appropriately. Unit 8, Part 2: Continued from Unit 7 Assignment You can review Unit 7, Part 1 summarized. Assume Proservice’s new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to […]
Watch this movie and complete a write up (up to a page and a half – no less than one page, 12pt font, single spaced) In your write up link the movie to class and specifically the hospitality industry. What are the take-home messages and/or prescriptions the video offers? https://www.pbs.org/video/frontline-persuaders/