Part 1 Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements. Section A – The term “metrics” is commonly used by digital marketers. Explain your understanding of the meaning of the term. Section B – List and describe the specific metrics that measure traffic, audiences, and campaigns. Which ones do you think are most important? Section C – Using a mobile site or app with which you are familiar, describe a scenario that tells the story of how […]
This is what the slides need to be about and my project is on the company Google: Prepare three slides summarizing your market research so far: 1. What consumer segment does your selected company serve in, and why are you pursuing it? 2. What are two to three resources you might use to obtain information on consumer behavior? Provide a rationale regarding why you selected each one. 3. What secondary research will you use to analyze the characteristics of the chosen segment? Prepare four slides summarizing the market segmentation you have so far considered: 4. Which marketing approach will you […]
Today, many organizations recognize that without social media monitoring, they are like ships at sea without navigation. Without frequent auditing of their social media sites and the engagement that has been produced, social media marketers are unable to answer the question, “Is my campaign working?”. In this project choose one of the following companies: Walgreens, Kellogg’s, Nike or Whole Foods and audit their social media accounts. In 3-4 paragraphs review their social media platforms. How well do you think they are doing? What improvements can be made? 1 page
read the chapter in the file and then answer question2.1 to 2.4 at the end total 4 questions Attachment preview-Discuss briefly the practice of marketing research -Discuss the concept of information systems and decision support systems -Discuss marketing decision support systems
Overview: For this first milestone, due in Module Three, you will prepare a PowerPoint presentation (minimum of 7 slides) summarizing the research on segmentation strategies you have so far considered to market the consumer product you are proposing for your final project. Prompt: First, review your work in Modules One and Two, as well as your posts and response posts in the Module Three discussion. Prepare at least three slides summarizing your market research so far: What consumer segment does your selected company serve in, and why are you pursuing it? What are two to three resources you […]
Question Description Directions for Writing Assignment #2 Click here for student example for WA#2 – “Ralph Lauren”. IMPORTANT NOTE: Ralph Lauren is not eligible as a choice for this paper since it is presented as an example) Reminder: Sources such as Wikipedia, US Weekly, and the National Enquirer are not legitimate sources. Examples of legitimate industry/trade sources include: Advertising Age, Forbes.com, NYTimes.com, WHYY radio, The New Yorker, etc. If you are unsure of a source’s legitimacy, you must follow-up with me before final submission. Due Wednesday, 3/27 by 11:59 PM I upload 3 files, first one is Criteria, second one […]
Project One: 10% EVALUATE A SPECIAL EVENT. (google any event in Washington DC area). Attend an event of any subfield (civic, expo/exhibit, fair/festival, hallmark event, hospitality, meeting/conference). Observe the event from an attendee’s perspective and from a planner’s perspective. Compose a 3-4 page written report on what you experience from both points of view. The report should include the following: * Overview of the event- What is it? Purpose? Basic details. * Attendee’s perspective- What did you experience? What senses were engaged? What amenities were provided to enhance the perspective? * Planner’s perspective- What logistics were needed? Comment on the […]
1.Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples. 2.How do firms manage all of their products and services? What are the steps in the best development process for new products/services?
Use this link to answer the following questions: Employees Putting on the Ritz at KMC.docx 1) “Is empowering employees always a good thing?” To address this question, please read the attached “Employees Putting on the Ritz at KMC”. This article discusses an employee empowerment program at Kootenai Medical Center in Coeur d’Alene, Idaho. 2) What are some of the potential benefits of the program of empowerment at KMC? Potential drawbacks? From a “service marketing” perspective discuss whether or not KMC’s program is a good idea; defend your opinion.
American Customer Satisfaction Index Use this link to answer the following questions: http://www.theacsi.org What trends do you see in customer satisfaction since the ACSI began in 1994? Which industries have fared the best? What are some potential reasons for the satisfaction trends across service sectors?