Please watch the following video on YouTube and respond to the questions that follow accordingly. Briefly describe the product being offered and categorize it as convenience, shopping, specialty, or unsought; tell me why. Would you describe the product being offered as a B2B or B2C product? Where would you categorize it on the product-service continuum? What is unique about this product’s packaging and distribution plan? What type of target marketing strategy is she using and why (undifferentiated, differentiated, concentration, or micromarketing)? See the attached matrix and describe the company’s value proposition strategy by identifying what quadrant of winning (or […]
Taking into consideration a company of your choice and its products/services, Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples. How do firms manage all of their products and services? What are the steps in the best development process for new products/services?
Assignment Regulations: Justify your answers with the help of course materials, Text Book, Online resources Answer should be in not less than 1000 words. All students are encouraged to use their own words. Referencing is necessary and student must apply APA Referencing Style. A mark of zero will be given for any submission that includes copying from other resource without referencing it.
***SEE ATTACHED DOCUMENT FOR PART 1 OF ALL PREVIOUS ASSIGNMENTS COMBINED*** Throughout your education, you have been asked to research topics and write papers, engage in thought-provoking discussions, consider diverse perspectives, and a host of other challenges that have required you to use both your discipline-specific skills as well as your soft skills. These are called transferable skills, and are skills that you develop that can be transferred and applied within your chosen career. Transferable skills are highly valuable and essential for career success. Throughout this course, you have been working on a project that allowed you to demonstrate your […]
Companies gather consumer information using many different methods. Identify at least three methods companies use to gather your information online either with your knowledge or unbeknownst to you and explain the trade-off that is taking place when this happens. How does this benefit you? How could this be harmful? Are these methods ethical? Why or why not? How will changes in technology affect this in the future?
Identify a commercial or advertising campaign that uses Structuring and Sequencing. Explain its target audience. Discuss how it makes use of at least 3 tactics of “Dispositio; the effective, orderly arrangement of ideas”. Comment on its credibility and assess its likely effectiveness. Support your opinions. Suggested Length 600 words Due by12:59 pm Sunday, March 24th
Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic […]
College of Business Administration MGT201- Marketing Management Assignment- 2 Total Grades for the assignment – 05 Due date- End of Week- 11th Learning Outcomes: Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (Lo 1.9). Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). Assignment Questions: Taking into consideration a company of your choice and its products/services, Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples. How do firms manage all of their products and services? What are the steps […]
Research a famous brand that failed when it tried to penetrate a foreign market. Describe the brand, the move, and what went wrong from a cultural perspective. What was it about the consumers in a different culture that the company or brand overlooked? Make recommendations for other companies to avoid the same mistakes.
Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following: Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Discuss the digital marketing strategies that will be used to promote organizational growth. Consider factors including B2B verses B2C considerations in digital media, […]