Review the previous module for information on strengths and weaknesses. For the company you have chosen, write a short paper that identifies and analyzes at least four, but no more than eight, strengths and weaknesses. Then, assess opportunities, threats, and ethical issues that may affect new business activities or offerings. You may use topics listed in the Module Four discussion or others that you deem important. Continue your paper by identifying and explaining three to five core competencies for the company you have chosen. Explain how and why they are not easily duplicable by the competition. Explain how these core […]
PRINCIPLES OF MARKETING BMM 300 CAT ONE CASE STUDY Kendesign a Ghanaian based textile firm is intending to venture into the Kenyan market in 2020. The firm specializes in African print design with its product mix ranging from men, women, youth and kids wear. The designs include casual wear, official, traditional and occasional clothes. The entrepreneurs’ plan to enter the Kenyan market is informed by the success stories in Nigeria, Zimbabwe and Tanzania where the company ventured 10years, 7years and 4 years ago respectively. The top management is interested in understanding the marketing environment in Kenya particularly socio-cultural and economic. […]
Question Description In your own words, describe a multi-attribute attitude model. Tell us what it is and how marketers use it. Now, pick a purchase decision that you plan to make e.g., buying a car or picking a graduate school and create a basic model like the one in Table 8.1 of the textbook. Assign numeric values and sums. Share your model, provide a brief background, and describe the results that you’ve generated. How could a marketer use the findings from your table?
Question Description Use the attached Buyer Journey Guide a reference to build a customer journey for Marketing Marys and Owner Ollies to Hubspot platform refer to HBR case study). In the journey address three stages – awareness, consideration, and decision. For each of the stages outline – customer thoughts, customer actions, and customer touchpoints. Use powerpoint or PDF to build a visual customer journey
Assignment 4: Part D: Your Hypothetical Marketing Plan (Blends) – Presentation Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan (Blend) to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3. Do not write word for word. Do highlights from the first 3 papers. Be sure to use branding that was made up for the hypothetical marketing plan. There is no specific number of Slides. Focus on the content. Instructions Create a Professional Branding PowerPoint presentation in which you: Present […]
The Differences Between B2B & B2C Marketing Duration: (4:53) User: woltersworld – Added: 10/22/12 YouTube URL:http://www.youtube.com/watch?v=fyjST6Uwjww Watch the video, then discuss your views on the differences between B2B (business-to-business0 AND B2C 9business to consumer) marketing.
A direct marketing plan can help organize the various pieces of information and guide people on tasks to be performed. While changes may take place, a plan will contain most of the needed information to implement a direct marketing campaign as part of an IMC program. For this Assignment you will complete a direct marketing plan for a chosen product or use your course product. Use the template provided in Course Resources. Attachment previewDirect Marketing Template Use the main headings in your plan – the sub items are suggestions to include under the main headings. You may include more but […]
Question Description *** SEE ATTACHED DOCUMENTS FOR THE BACKGROUND OF MY PRODUCT*** For this week’s course project, you will begin defining the marketing mix for your project. Specifically, you will define the product, price, and place components of the marketing mix. Please note that this is a two-part assignment. To complete this assignment, do the following: Part 1 – Product Features and Benefits For this part of the project, you will define the features and benefits of your product. Your benefits should be based on what you learned about your target market’s needs, so review what you wrote about the […]
Please review each article below (WalMart India & International Counterparts). Please summarize each article. Choose one (1) article to work with. Locate a different article that focuses on another company that would compliment your chosen subject (‘WalMart India’ & ‘International Counterparts’). Meaning, has another company gone through the same thing or utilized the same ideas. Make sure to reference the news article in MLA Format. This should be about one page in length. Here’s the link of the articles: https://www.cnn.com/2019/03/10/business/walmart-international-ceo-judith-mckenna-profile/index.htmlhttps://www.entrepreneur.com/article/329963
Question Description 1.In the video, The Role of Market Research (Links to an external site.)Links to an external site., Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful? 2. Read the Insights Association’s MRA Code of Marketing Research Standards (Links to an external site.)Links to an external site.. Discuss how some of the practices described in the text violate this code of […]