. Hinduism, as a religion, is most concerned with maintaining the social order of the caste system. 2. City-states, like (for example) those found in 5th c. BCE Greece, are ultimately ungovernable. 3. Islam provided Afroeurasia its first truly unifying force, spreading exclusively by military conquest.
This week you read about the women’s suffrage movement and the Equal Rights Amendment (ERA), two major efforts to establish equal rights for women in the United States. In your discussion post, address the following: Choose a sentence or short section from the article embedded in you webtext reading about the women’s suffrage movement. Quote the sentence or section in your post. Along with this sentence or section, briefly explain how your choice illustrates the concept of historical causality. In one or two sentences, summarize the author’s thesis statement about the ERA. To support your answer, quote one of two […]
Question Description Select a product or use your course product to describe. How would you use each of the five primary direct response tools as part of an IMC plan? Personal Sales Advertising Media Direct Mail Catalogs Telemarketing Describe the target market for the product and explain if you would use a different tool to reach different segments. For each of the five tools. answer the following: Describe how you will use the tool for the product. What would be an objective for using the tool? How would you measure to see if your tool was working as planned?
As outlined in Figure 2 on page 394 of “Direct Response” (Module 5 of your Reading) there are five basic steps in direct-response marketing: 1. the establishment of objectives and strategic decisions, 2. the communication of an offer by the seller through the appropriate medium, 3. response, or customer orders, 4. fulfillment, or filling orders and handling exchanges and returns, and 5. relationship building through maintenance of the company’s database and customer service. All direct-marketing messages contain an offer, typically consisting of a description of the product; terms of sale; and payment, delivery, and warranty information. In its offer, a […]
Marketing Plan for Nike’s Athletic Shoes Write an APA 6th ed. formatted paper, of 10 to 15 pages in length not counting the title page, references list or appendix. The table of contents for the final CLA 2 assignment includes: brief introduction of project company/product/service, situation analysis including PESTEL and SWOT analysis, product/service features, benefits and brand identity, marketing plan objectives, competition analysis including differentiation and positioning, target market profile, distribution plan, media plan (2-3 pages of the 10-15 pages) how the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the […]
Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207. Write a 700- to 1,050-word paper in which you provide detailed answers to the following discussion questions at the end of the case study: Describe Whirlpool’s global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy? What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well? What are the key lessons to be learned from Whirlpool’s experience in emerging markets? Utilize outside source […]
Question Description Group Assignment: Research Proposal Due on Mar 1st(Friday) Assume that you are employed at a marketing research company. Now, you can choose a company/product/brand you would like to work with as your client. Your job is to identify a major marketing problem your client faces and determine how you can help your client solve the problem. In your research proposal, you will need to: Choose a client to work with. Define a major marketing problem: Ideally, you will focus on solving one major marketing problem for your client. For example, you would like to help your client to […]
This assignment will assess the following competencies: 1. Analyze effective marketing theories and principles,and5.Appraise the effectiveness of various marketing strategies. Directions: After reading Unique Customer Experiences at Jordan’s Furniture, and based on your readings from our textbook, write a minimum of 400 words essay in which you address the following questions: In your introduction give a history of the company (who started the company, when, and how). When was the company sold and to whom was it sold? Did the original family stay involved with the company after the sale? In the body of your report talk about what makes […]
Attachment preview MKTG 300 Brand Analysis Project: Part One: Market Analysis of Product Category What Your Professor Wants to See CBC Feedback to Improve Your Draft The writer begins with a brief overview of the macro level, or “environmental scan.” You do offer a brief overview, but of your brand. For this half of the assignment, I would work on finding data to support how the restaurant industry is doing. This will set you up for your research of Burger King. The bulk of the analysis addresses a variety of perspectives on the market, e.g. tech forces, consumer trends, political […]
Current International Marketing Issues Report. First identify a current article (no more than a month old from the date selected which is MAR 28) related to the topic theme indicated for the selected date (for ex. the topic theme is on international economic environment, the current article chosen for reporting needs to be related to this text discussion). The assignment consists of: Find an interesting and formal article( can be from CNN business, borrow.com….) Topics can be chosen (mustrelate to the International Marketing area): 1. The political environment: a critical concern –or 2. International legal environment: playing by the rules […]