August 19, 2019

Price and Channel Strategy On Toyota

Assignment Steps Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall […]
August 19, 2019

IV Scholarly Activity

Unit IV Scholarly Activity o Weight: 11% of course grade o Grading Rubric o Due: Tuesday, 10/30/2018 11:59 PM (CST) Instructions Using the CSU Online Library and other disciplinary resources, research how quantitative research is used in your discipline. Using this information, write an essay that describes how quantitative research tools can be used to aid in decision making within your field. Be sure your essay addresses the following questions/topics: 4. Describe specific quantitative methods and tools that could be used within your discipline to gather data. Include your rationale. 5. Evaluate their effectiveness with respect to certain areas within […]
August 19, 2019

Marketing Communication and Brand Strategy

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision, Mission, […]
August 19, 2019

Web Assignment

Unit VII Web Assignment Weight: 10% of course grade Grading Rubric Due: Tuesday, 11/20/2018 11:59 PM (CST) Instructions Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers. Contrast the services and tools provided by the two research firms. Explain the advantages of utilizing these research firms. Discuss why a company […]
August 19, 2019

Article Review

Using the CSU Online Library, locate an article that discusses business-to-business marketing (B2B) and how it is different than business-to-consumer (B2C) marketing. This could include any aspect of the B2B world, which might include buying, relationship building, strategic perspectives, global new product development, distribution, pricing, and/or promotional techniques. Within your article review, please make sure that you analyze a real-life B2B company with respect to its strategic marketing techniques. Note that these are ideas; please expand within the parameters of the B2B model. Respond to the following questions: Summarize the article with particular emphasis on the specifics of the B2B […]
August 19, 2019

Baby bracelet daycare monitor

Please read all of the articles provided in the lesson section for this week to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your […]
August 19, 2019

Analyse buying behaviour in order to develop effective marketing communications

Submission Requirements Reply to this Discussion topic by the due date Word Count: MINIMUM 500 words Introduction Attached is an Article published by Coca Cola discussing their consumers. Read this article and then complete the discussion task below. TASK Read the attached article (below) and analyse their described buyer behaviour. Discuss how Coca Cola could use your analysis to develop more effective marketing communications.
August 19, 2019

Research design presentation poster

Hello, I need a poster to have a presentation about my last essay about the research design – ( Out of the 17 SDGs listed above CHOOSE 3 GOALS that you see as being the most relevant or hold interest for you in relation to your area of work. Under the over-arching theme of sustainable development, explore literature that discusses aspects of your chosen 3 goals within the context of your work area. ((attached my last essay and the title for reference))) Please help to prepare the poster (attached sample for reference ) which summarize the essay with good English […]
August 19, 2019

sports marketing

Question value: 30 points) You are now the director of the newly moved NFL team: the Los Angeles Chargers. Draw on everything you have learned in sports marketing and tell me how we should market the team. Remember this essay is worth 30 points so be as detailed as you can. • • (Question value: 10 points) Define sponsorship and discuss the difference between sponsorship and advertising. Why is it important to have a good fit or match-up between the event and the sponsor? How does brand personality play a role in the matchup between an event and a sponsor? […]
August 19, 2019

Critically evaluate the marketing strategies of private organisations

3a: Critically evaluate the marketing strategies of private organisations No unread replies. No replies. Learning Outcome 3a. Critically evaluate the marketing strategies of private organisations Submission Requirements Reply to this Discussion topic by the due date Word Count: MINIMUM 500 words Introduction Attached is a Business Interview Article ‘The X-factor: the secret to Xero’s success’, discussing the secret to Xero’s success and, even more importantly, how they plan to keep it going. Read the article and then do the task below: TASK Read the attached article (below) and within the context of this article critically evaluate the marketing strategies of […]
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