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August 19, 2019

Marketing Communication and Brand Strategy

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision, Mission, […]
August 19, 2019

Web Assignment

Unit VII Web Assignment Weight: 10% of course grade Grading Rubric Due: Tuesday, 11/20/2018 11:59 PM (CST) Instructions Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers. Contrast the services and tools provided by the two research firms. Explain the advantages of utilizing these research firms. Discuss why a company […]
August 19, 2019

Article Review

Using the CSU Online Library, locate an article that discusses business-to-business marketing (B2B) and how it is different than business-to-consumer (B2C) marketing. This could include any aspect of the B2B world, which might include buying, relationship building, strategic perspectives, global new product development, distribution, pricing, and/or promotional techniques. Within your article review, please make sure that you analyze a real-life B2B company with respect to its strategic marketing techniques. Note that these are ideas; please expand within the parameters of the B2B model. Respond to the following questions: Summarize the article with particular emphasis on the specifics of the B2B […]
August 19, 2019

Baby bracelet daycare monitor

Please read all of the articles provided in the lesson section for this week to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your […]
August 19, 2019

Analyse buying behaviour in order to develop effective marketing communications

Submission Requirements Reply to this Discussion topic by the due date Word Count: MINIMUM 500 words Introduction Attached is an Article published by Coca Cola discussing their consumers. Read this article and then complete the discussion task below. TASK Read the attached article (below) and analyse their described buyer behaviour. Discuss how Coca Cola could use your analysis to develop more effective marketing communications.
August 19, 2019

Research design presentation poster

Hello, I need a poster to have a presentation about my last essay about the research design – ( Out of the 17 SDGs listed above CHOOSE 3 GOALS that you see as being the most relevant or hold interest for you in relation to your area of work. Under the over-arching theme of sustainable development, explore literature that discusses aspects of your chosen 3 goals within the context of your work area. ((attached my last essay and the title for reference))) Please help to prepare the poster (attached sample for reference ) which summarize the essay with good English […]
August 19, 2019

sports marketing

Question value: 30 points) You are now the director of the newly moved NFL team: the Los Angeles Chargers. Draw on everything you have learned in sports marketing and tell me how we should market the team. Remember this essay is worth 30 points so be as detailed as you can. • • (Question value: 10 points) Define sponsorship and discuss the difference between sponsorship and advertising. Why is it important to have a good fit or match-up between the event and the sponsor? How does brand personality play a role in the matchup between an event and a sponsor? […]
August 19, 2019

Critically evaluate the marketing strategies of private organisations

3a: Critically evaluate the marketing strategies of private organisations No unread replies. No replies. Learning Outcome 3a. Critically evaluate the marketing strategies of private organisations Submission Requirements Reply to this Discussion topic by the due date Word Count: MINIMUM 500 words Introduction Attached is a Business Interview Article ‘The X-factor: the secret to Xero’s success’, discussing the secret to Xero’s success and, even more importantly, how they plan to keep it going. Read the article and then do the task below: TASK Read the attached article (below) and within the context of this article critically evaluate the marketing strategies of […]
August 19, 2019

Evaluate the marketing strategies

opic: Critically evaluate the marketing strategies of public organisations Learning Outcome 3b. Critically evaluate the marketing strategies of public organisations Submission Requirements Reply to this Discussion topic by the due date Word Count: MINIMUM 500 words Introduction Attached is a Marketing Article ‘Marketing Government Policies, Programs and Legislation’, discussing Public Sector Marketing. Read the article and then do the task below: TASK Read the attached article (below) and within the context of this article critically evaluate Public Sector Marketing and the strategies discussed in the article. Reference 10 reference and it should be website reference
August 19, 2019

Quantitative Analysis of Business and Economic Data to Inform Business

Report-3: Quantitative Analysis of Business and Economic Data to Inform Business Decisions Note: This assessment (Report-2) has covered the learning outcomes as follows: Learning Outcome 2 (5%) Assess the impacts of economic activity on business, society, and the natural environment to inform business decisions applying economic tools and concepts. Learning Outcome 3 (5%) Evaluate the likely impacts on business of various macroeconomic considerations and government policy settings in an open economy to inform business decisions. Learning Outcome 4 (30%) Analyze business and economic data and interpret quantitative analysis to inform business decisions using quantitative analytic techniques. All students note the […]
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