A large consumer product company like Proctor and Gamble offers a wide variety of consumer goods. In some cases, they offer a product mix that sometimes competes with their own brands. Why would they do this? Discuss the pros and cons. On the web, search Proctor and Gamble and review the list of consumer goods. That will help you understand the breadth and depth of their product line and target audiences
Create an introduction about video games, and discuss what the company strategy to implement the cross-selling/upselling of their product (Video Games)inlcuding games promotions,advertising ,and conclusions.
Answers Question and appropriately applies theory 2. Provides own thoughts based on experience and/or opinion and/or other examples and uses them to support answer 3. Well written and cited (easy to read, ideas flow well, good spelling, grammar and punctuation)
Hertz is a national car rental agency. Explain how the 4 “I”’s of service applies to Hertz (intangibility, inconsistency, inseparability, and inventory). What are the advantages and disadvantages of providing consumer services? Your essay should be about 750 words.
Grocery stores and big box stores often use a loss leader pricing strategy to encourage consumers to shop at their store? Is this pricing strategy effective? Are those items a good deal for the consumer? Is it a trap to buy items you do not need?
On the popular TV show, Shark Tank, the Sharks often tell the presenter of a new product that they are not charging enough. They tell the presenter he/she should be pricing their product much higher. The Sharks want to maximize profits. Is that the only legitimate strategy for a firm?
Fuel consumption drives many conversations about the environment as well as vehicle efficiency. Cars and trucks that can use alternate fuels are often priced higher than traditional models. What is the difference between a hybrid and an electric car? The major auto manufacturers are jumping into the market. Chevrolet and Ford along with Nissan and Mitsubishi have models that appeal to targeted audiences. Tesla plans to offer a luxury electric car. The smart car also offers a selection although it looks like it would be a pet for my Jeep. Who is the target audience? Is there a difference in […]
E-commerce takes on many forms. Amazon has changed product distribution and consumer access significantly. Most recently, Amazon has purchased Whole Foods. Discuss the impact that Amazon’s decision will have on big box retailers such as Walmart and others.. What strategies will the retailers need to implement in order to remain competitive? This discussion will have multiple threads and that is OK. Remember, a spirited discussion is acceptable, but keep your comments focused on the questions. You can disagree but must be respectful.
This discussion is an opinion question(s) based on your knowledge and experience. The question is: Are intermediaries necessary for successful product distribution? Does it matter if it is an industrial product for manufacturing or a consumer product? MUST BE DONE IN 3 HOURS
Briefing Papers (600 words ) Carefully study the assigned reading and write a 600 word briefing paper that includes the following sections: Title – name of your paper based on your understanding of the reading. Background – bullet form (3-5) summary of the most relevant points made in the reading. Make sure that you cite appropriately. Understanding (approximately 40% of words) – construct a paragraph that articulates what you have learned from the reading. Use your own words and avoid the use of direct quotes. Recommended Applications (approximately 50% of words) – find a business (small businesses are preferred) that […]