For this discussion, we are going to explore a different type of buyer—the organization buyer. This is an individual who is responsible for making purchasing decisions on behalf of a manufacturer, government agency, non-profit, or any other type a formal buying process. In some instances, the buying process requires that supplier submit a bid outlining what they will deliver and at what price. Discuss the pros and cons of using a competitive bidding process. Does a for-profit organization gain as much as a government agency? You may use an example from your readings (text or online) or from your own […]
In an earlier assignment, you looked at marketing efforts relative to electric cars. In this assignment, let’s explore the importance of psychographics in marketing to a particular audience. Tesla is on the forefront of producing and marketing electric cars. In fact, they are accepting deposits for a model that will not be available until sometime in 2017. What type of consumer is likely to be attracted to an electric car and willing to commit to purchasing one that will not be available for another year? Tell us what you think this consumer profile looks like in terms of attitudes and […]
Through the assignment demonstrate depth of knowledge of key issues and concepts in International Marketing by: • Researching a current important issue or area of International Marketing • Demonstrating how the concepts and frameworks covered in each topic session of the course relate to your area of research • Explaining how the concepts covered in each session integrate and relate to each other within your area of research • Critically evaluating your research data using an analytical approach informed by concepts and frameworks covered in this course • Presenting and defending the conclusions from your research and analysis in a […]
n the past few weeks, many families have faced extreme hardship as a result of Hurricane Harvey and Hurricane Irma. Can you market a disaster? If yes, how and why. If no, what are the reasons? As you prepare your essay, think about the humanitarian needs along with ethical issues and social responsibility. Your submission should be about 500 WORDS and be submitted as an attachment. Remember to develop your thoughts and ideas fully.
Discuss how a marketing information system assists the brand manager in making decision about their product strategies. Take a look at the large research organizations that seek public opinion on a range of products and issues or conduct product testing. Here are a few suggested websites. You might also “google” new products to see what you come up with. For this discussion, use household cleaning products as your category. www. Gallup.com www. Supermarket.guru You are welcome to explore other websites. Please note them in your discussion so others can also review them
.See the attached file, Give any relevant marketing-related ratios and calculate them. 2.Calculate what percentage % of advertising expense every dollar amount costs for Net income or sales? (every dollar that ads expense put in net income)
Chapter 8 explains the ways to segment consumer markets based on geography, demographics, psychographics, and behavioral. Assume you are the marketing manager for a maple syrup production company located in New York State. Based on what you have learned, discuss some ways you would use segmentation to market your product. You need not limit yourselves to one method to segment. Combinations may be one solution.
need you please write Executive Summary and Conclusion ) Executive Summary Note that your executive summary should be a one-pager and should stand alone in informing the reader of the design thinking / marketing planning process and outcome. Identify the problem, substantiate that a target consumer segment has a need for a solution. Summarise what your ideation revealed and what you recommend. Explain your timeframe for implementation and apply some some risk / benefit analysis to adopting this approach. Keep it simple so that a reader can clearly see that you have explored a known problem, provided a design thinking […]
Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service. Develop a minimum 1,050-word analysis addressing the following: Conduct an environmental scan for your company focusing on which of the five external forces the company is likely to be impacted by and what actions they will need to take to overcome them. Select […]