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August 19, 2019

Service organization and employees

Short critical and value essay based on three articles about Service organization and employees, namely, Service Employee Burnout and Engagement: The Moderating Role of Power Distance Orientation, Influences of organizational investments in social capital on service employee commitment and performance and Missing link in the service profit chain: A meta-analytic review of the antecedents, consequences, and moderators of service climate.I will upload them. – 300 words approximately excluding references. – 3 paragraphs – paragraph (1) should cover the importance of the research issue from the student point of view. – paragraph (2) should cover the main findings from the articles. […]
August 19, 2019

Marketing

Find a current article of substance in the business press (the Wall Street Journal, the Financial Times, Fortune, Bloomberg Businessweek, Inc., etc.) that discusses topics you have covered in this course at this point. Although you’ve only covered the course material up to chapter two , you will be surprised by the amount of terminology you have already learned. If you are having trouble finding an article, read through the table of contents at the beginning of the book to familiarize yourself with the names of concepts that will be presented later in the course. Read your article carefully, making […]
August 19, 2019

Philanthropic Initiative

Reflect on the readings and your own personal experiences with Corporate Social Responsibility (CSR). Think of Philanthropy as one element under a CSR umbrella. Other elements could include: Ethics, Environmental Care and Sustainability, to name a select few. Design/Create a new product or service-based organization of you own and address the following: 1.Construct a “simple” [4 – 5 steps] marketing plan and cite at least two (2) metrics centered on a philanthropic initiative. Provide an example of each. 2. Is this a strategic marketing application that can be used to: grow sales, solidify [new] brand, etc? 3. How does the […]
August 19, 2019

Marketing

Give some thought to the highs and lows of the American economy over the past 18 months. What have been the consumers’ reactions to those changes? Consider fuel prices and the impact on purchases of electric cars. MUST BE DONE IN 2-4 HOURS AND BE 300-400
August 19, 2019

Marketing Project Plan

Marketing Project Plan Goal: Students will prepare a marketing plan for a sports team or organization. The purpose is for students to apply and synthesize the material presented on sport marketing during the semester so that they understand marketing principles applied to the sport environment. Assignment Elements: 1. Provide a detailed description of the product or brand and the entities it is a part of. 2. Define the marketplace and the various segments that you wish to reach in that market in regard to customers and corporate partnerships. Be specific in stating how wants and needs are being met. 3. […]
August 19, 2019

Advertising digital media planning

. i need to create website and analyse it. i already create the website. i attach the picture of the website in the document and i attach the example. just do like in the example and format that i attach also. thanks its only little work. and i need this asap please offer if you can help to finish in 4-5 hours. thanks also please use simple vocabulary
August 19, 2019

Wells Fargo

Wells Fargo is one of the largest banks in the United States. Recently it has come under fire for fake bank accounts, insurance fraud, over charging customers for services they did not request and a number of other issues. Bank leadership has been a revolving door, but many believe there is much more house cleaning to occur. Based on what you have read and know about Wells Fargo, discuss the role they should have played in terms of social responsibility and the underlying ethical issues that need to be addressed. You will find it helpful to do a web search […]
August 19, 2019

Marketing

There is a website that managers can use to know something more about the competition. Our discussion of the external variables mentioned both competition and technology. This short exercise brings the two together. Go to: www.keywordspy.com . Poke around the website to look at the various report options for box box stores such as Walmart and Target. You do not need to register for a sample demo unless you really want to do so. In a short report, about 300 WORDS, tell me two things you found interesting and why you were curious about them. See what turns up. If […]
August 19, 2019

Marketing

For this discussion, we are going to explore a different type of buyer—the organization buyer. This is an individual who is responsible for making purchasing decisions on behalf of a manufacturer, government agency, non-profit, or any other type a formal buying process. In some instances, the buying process requires that supplier submit a bid outlining what they will deliver and at what price. Discuss the pros and cons of using a competitive bidding process. Does a for-profit organization gain as much as a government agency? You may use an example from your readings (text or online) or from your own […]
August 19, 2019

CLASS DISCUSSION FOR BUSINESS

In an earlier assignment, you looked at marketing efforts relative to electric cars. In this assignment, let’s explore the importance of psychographics in marketing to a particular audience. Tesla is on the forefront of producing and marketing electric cars. In fact, they are accepting deposits for a model that will not be available until sometime in 2017. What type of consumer is likely to be attracted to an electric car and willing to commit to purchasing one that will not be available for another year? Tell us what you think this consumer profile looks like in terms of attitudes and […]
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